It is necessary, to have a keen insights into the aging population and how it is transforming our society and economy. Longer lifespans will revolutionize the way we live and offer incredible new opportunities, but will also require a new rigor in the way people plan and save for their later years.
J. F. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women—they outnumber men, control household spending and finances, and are leading the charge toward tomorrow’s creative new narrative of later life—is especially illuminating.
Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
„Those in their sixties and seventies (and tomorrow likely those in their eighties or even nineties) behave, think, and act nothing like the stereotypical elderly. They will often be working (by choice or economic necessity), while even in retirement they will be maintaining lives filled with activity, consumption, and contributions.” – Coughlin ensures. (http://agelab.mit.edu/longevity-economy, access 15.09.2018)